Hey guys,

Elaine here, apologies for our absence but we have been busy with sales and new spring season items coming in but because I would love for ye to get to know a little bit about our team and our store, I decided to write this blog post in case you didn’t know already, of course.

I felt that it would be good to introduce ourselves and also tell ye about the new items we are stocking at the moment and what you can look out for in this season.

First off I guess we can start with myself.

1. Name and how long working in O’Donnells?

Elaine Clogan and I am here for the last eight years although I did make my initial appearance in the shop at two days old!

2. What makes O Donnells stand out?

We are fashion crazy…..we love love love clothes and how they make us feel but more importantly how they make our customers feel. We stand out because we operate a friendly honest environment that our customers love. We are happiest when we make people happy. That feeling you get when you stand in front of the mirror and say “I LOVE IT” Its that joy that we hope every customer experiences when they come in to us.

3. Brands you carry?

The brands we carry are Elisa Cavaletti which is an Italian brand and she always has little quirky things about her clothes. Lily which is a youthful yet anyone can wear brand and is very easy to wash and dry. Isabel de Pedro which is a very tailored, sophisticated brand. Marc Aurel which is also tailored. Passport have a lot of great coloured items as well as amazing trousers. Maloka which have a lot of gorgeous light and airy linens. Taifun which have gorgeous basics and tailored items. Fee G, is new to us, and have gorgeous occasion dresses to suit everyone’s taste. We also have a great range of head pieces and accessories and it will finish an outfit. James Lakeland have gorgeous dresses to suit any occasion taht you might have coming up. Sonia Pena equally make stunning evening/occasion wear dresses and we have some amazing lace ones in right now.

4. What are you excited for this spring season?

I am excited about all the bright colours we have in the shop. Spring is also a great time for occasions and I really feel we have perfect dresses in stock to suit all.

5. Key trends for this season?

Colours are big this season as well as prints but black is still in, even if it’s not a full on black item it is incorporated into the coloured pieces which you will see in the shop.

6. What is your number one item you couldn’t live without?

I couldn’t live without my blazer, it’s so versatile I can pop it over a pair of jeans or dress and I always feel very finished. It can take you from day to night without having to think about it too much.

7. What can customers look forward to this season?

This season fashion seems to be going back to having a few pieces which you can incorporate into your own wardrobe. We are conscious of the importance of getting good value from your clothes and being able to pair your purchases with different items in your own wardrobe. This is essential to give them a new lease of life. We believe in getting good wear out of all your purchases.

We have Ann next.

1. Your name and how long you have been working at O’Donnells?

Ann O’Donnell, the business has been been 68 years opened originally by my parents. It has been ingrained in my bones since a child.

2. What makes O’Donnells stand out?

O’Donnell’s stands out because it has that fashion edge. It’s to the forefront of the fashion for the last century. The customers come from the whole of Ireland, grandmothers, mothers and daughters can be dressed in the one store in an afternoon. It’s concept is unique, we are passionate about our customers and passionate about fashion

3. What are you most looking forward to this season?

I love the cigarette end trousers by Lily. The feminine Lily tops hugely excite me and our Spanish designer Isabel de Pedro never fails to disappoint. I can’t let the season go by without mentioning the lovely lace tops by Elisa Cavaletti.

4. Key trends for this season?

I would have to say the ankle length trousers and the feminine shirt or blouse.

5. Number one item you couldn’t live without?

The number one item I couldn’t live without has to be a jacket, because it can enhance an outfit for an occasion, it looks well on the street and you can wear it indoors and you can transform it into an executive look should the need arise.

6. What can customers look forward to this season?

Customers can look forward to a  multitude of colour, innovative design, versatile clothing that can take you from day to evening.

And last but not least the gorgeous Valerie which I am sure ye all know.

1. Name and how long you have been working in O’Donnells?

I’m Valerie Conway and I have been working here for 6 years.

2. What makes O’Donnell’s stand out?

Our attention to detail, our keen eye, high end trends. But most importantly our customer service which I feel we excel in.

3. What are you most excited for this spring season?

I’m excited for the huge amount of colours and patterns which will appeal to a wide variety of people. I am looking forward to the sharp lines which I love wearing in Lily jackets and cigarette trousers which are still huge.

4. What are the key trends this spring season?

Lace is still very big, floral prints and a lovely ladylike feel through out.

5. What is your number one item you couldn’t live without?

My number one items are my Isabel de Pedro suit and red dress, I also love my Lily blouses.

6. What can customers look forward to this season?

A Kaleidoscope of colour, the colours this year surpass any other year and I think it’s going to be really exciting for anyone who comes in to O’Donnells

I hope you enjoyed and know a bit more about us. But let us know what are your favourite items this season and what could you not live without?

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Elaine